For anyone who is a Smashing Pumpkins fan, I spent about 3 hours today listening to Mellon Collie & The Infinite Sadness, and while I have nothing but incredible things to say about the album, I do recognize that making a double album following up the flawless Siamese Dream was a little presumptuous, and I can look back with reasonable judgement and think, "I wish Mellon Collie was a single album."
So, I am making it a single album. The way I put this in my own brain was, if I was going to tell someone about the Pumpkins for the first time, and after they got comfortable with the insanity of Siamese Dream, I'd then introduce them to Mellon Collie, and this would be the album I wish they had the chance to hear:
1. Mellon Collie & The Infinite Sadness
2. Thru The Eyes Of Ruby
3. Bullet With Butterfly Wings
4. Tonight, Tonight
5. Zero
6. Galapogos
7. Muzzle
8. Here Is No Why
9. 1979
10. Thirty-Three
11. In The Arms of Sleep
Friday, April 15, 2011
Monday, April 04, 2011
...NCAA @ 9:20pm...
Here is the answer to the question, "Why is the NCAA game at 9:20 tonight?":
Because you always have, and will continue to, watch big games at 9:20pm.
Advertisers drive the whole thing, obviously. This isn't about anything besides maximizing the advertising dollar - anyone who says different is not telling the truth, and anyone who can't understand that doesn't want to know the truth.
You may say, "but I think more people would watch if it started at 8:30," but you don't run Neilson, and you don't sell advertising space for CBS. CBS and its agencies for advertising feel differently. They don't sell a mythical larger audience an hour earlier, they sell a proven audience number that captures full attention of the LIVE West Coast viewership at 9:20pm.
Much like anything else in our capitalistic society - if you don't like how late it starts, don't watch, but more importantly, don't buy the products that advertise during the game, and don't visit the websites of the products that advertise during the game.
We can defeat this thing and by 2085 the game may start at 9:05, if we fight hard enough!
Because you always have, and will continue to, watch big games at 9:20pm.
Advertisers drive the whole thing, obviously. This isn't about anything besides maximizing the advertising dollar - anyone who says different is not telling the truth, and anyone who can't understand that doesn't want to know the truth.
You may say, "but I think more people would watch if it started at 8:30," but you don't run Neilson, and you don't sell advertising space for CBS. CBS and its agencies for advertising feel differently. They don't sell a mythical larger audience an hour earlier, they sell a proven audience number that captures full attention of the LIVE West Coast viewership at 9:20pm.
Much like anything else in our capitalistic society - if you don't like how late it starts, don't watch, but more importantly, don't buy the products that advertise during the game, and don't visit the websites of the products that advertise during the game.
We can defeat this thing and by 2085 the game may start at 9:05, if we fight hard enough!
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